Passionate family business, Leading in Team Sports, worldwide distribution.

With a portfolio including the team sports brands Stanno, Reece Australia (worldwide), hummel, Derbystar and Select (Benelux), the Deventrade Group has grown into a large sportswear brand company, with worldwide business interests. The head office is located in a state of the art building in Deventer, the Netherlands.

The almost self-evident presence of our brands, on sports fields and arena’s in many different countries, says everything about the extent of the company’s growth and achievements since its inception in 1985. With our presence in numerous specialist sports stores and with our extensive sponsorships in soccer, handball, hockey and volleyball, we are a unique business closely involved in team sport.

Internationally, our brand Reece Australia is the clothing sponsor of the German hockey federation (DHB) and the Belgian hockey association (KBHB) and our brand Stanno the sponsor of the German volleyball federation (DVV). We also have numerous sponsorships in the United Kingdom and Sweden. The sponsor agreements with many hundreds of amateur clubs in the Benelux make us the market leader in team wear. You can also see our brands at the highest level in the Netherlands, through collaborations with the ‘Eredivisie’, FC Emmen, RKC Waalwijk, the ‘Keuken Kampioen’ Division (First Division), Go Ahead Eagles, De Graafschap, H.C. Oranje Rood, SV Kampong and the Dutch Handball Association (NHV).

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“With the unique brand portfolio and the best sponsorships from amateur to Olympic level, the Deventrade Group is embedded in team sport.”

Our brands

The Deventrade Group portfolio includes the brands Stanno, Reece Australia (worldwide), hummel, Derbystar and Select (Benelux). In our (Dutch) web shop Sportdirect.com we offer the complete collections of our brands in the Netherlands. With the various brands we mainly focus on the team sports soccer, hockey, handball and volleyball. In addition, our products are also excellent for other sports.

Latest news

Reece Australia clothing partner of the EuroHockey Championships Antwerp 2019

  • 01-08-2019 06:58

Our brand Reece Australia is the official clothing partner of the EuroHockey Championships in Antwerp, which take place from 16... Read more

New video released: Stanno Limited Edition Shirts

  • 18-06-2019 13:33

Be different. Show character. Our Limited Edition shirts are made for those who dare to stand out. The unique graphic... Read more

Launch Stanno teamwear in China

  • 18-04-2019 14:38

A new step for Stanno teamwear: our brand will soon be launched on the Chinese market. We have concluded a... Read more

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Leading in team wear

With our presence in numerous sports stores and a profusion of sponsorships in soccer, handball, hockey and volleyball, we are closely involved in team sport worldwide.

Everything can be delivered directly from stock

Our head office has 13,500 m2 of warehouse space, with over 17 kilometers of pallets and 18,350 unique SKUs. Most lines have continued and regular stock availability.

Unique service for clubs and members

Our Club Lounge is designed to give sports clubs, sports specialists and other guests an ultimate first impression of our brands and our successful sponsor concepts.

What our customers say about us

“Independent, authentic and driven. These are the three key words that best describe our passionate family business.”