We are an innovative and socially engaged family business with a passion for team sports

Let’s play together: enabling old and young to experience the pure pleasure of playing sports together – that is what Deventrade is all about. Sharing the action and bringing out the best in each other. Contact, interaction, energy. Let’s play together!

We do this by creating products that feel comfortable to move in and give you a sporty look. Carrying five sports brands – hummel, Stanno, Reece Australia, Derbystar and Select – we have grown into one of the largest sports businesses in the Benelux. From our headquarters in Deventer, the Netherlands, we help associations and sports enthusiasts around the world to perform with passion and motivation.

Deventrade entered the sports arena in 1985 and to this day our love of team sports continues to colour who we are, what we do and how we do it. From the dynamic within our own organisation to the interaction with clubs, members, sponsors and specialist sports shops. From the high-quality products our brands stand for to our great sponsorships in football, handball, hockey and volleyball. It’s no wonder you see our brands – and the athletes who use them – on almost every sports field and in almost every sports hall in the Netherlands. Sports are played together!

As market leader and game changer in teamwear, we have sponsorship agreements with more than 1,000 amateur sports clubs in the Netherlands. We also like to play at the highest level, through partenerships with the Netherlands’ Honours’ League (Eredivisie), FC Emmen, RKC Waalwijk, the First Division (Eerste Divisie), Go Ahead Eagles, De Graafschap, H.C Oranje Rood, SV Kampong and the Dutch Handball Association, among others. Internationally, our brand Reece Australia is the clothing sponsor for the Belgian and German national field hockey teams (KBHB and DHB).


“Deventrade’s strong and unique brand portfolio, along with its attractive sponsorships from amateur to Olympic level, make this firm a reliable partner the sports world can always count on.”


Deventrade’s portfolio consists of the following brands: hummel, Stanno, Reece Australia, Derbystar and Select. We offer their complete collections in our webshop, Sportdirect.com. Our main focus is on football, hockey, handball and volleyball. Many of our products, of course, are also excellent for practicing other sports, or for simply relaxing off the sports field.

Latest news

Deventrade doneert volle vrachtwagen met goederen voor Turkije en Syrië

  • 16-02-2023

Naar aanleiding van de aardbeving die in Turkije en Syrië het leven van tienduizenden mensen volledig veranderd heeft, besloot ook Deventrade haar ... Discover more Discover more

Een clubtenue waar teamgevoel, identiteit en lokale trots samenkomen

  • 15-02-2023

Op honderden sportvelden zijn onze merken wekelijks te vinden. Naast onze voorraadcollecties, bieden we clubs de mogelijkheid om eigen shirts, shor... Discover more Enthousiast geworden?Wil jij meer informatie over wat Deventrade met haar merken Stanno, Reece en hummel voor jouw vereniging kan betekenen? Of ben... Discover more

NHV extends its partnership with Deventrade and switches to the brand Stanno

  • 03-11-2021

Since 1996, Deventrade has been a loyal partner of the Dutch Handball Association (NHV). Since then, the brand hummel has provided training and com... Discover more

More news


Encouraging old and young to experience the pure pleasure of playing sports together. Sharing the action and bringing out the best in each other.


Our Club Lounge is designed to give sports clubs, along with their members and sponsors, an inspiring first impression of our brands and our successful 'Let's Play Together Club Concept'.

Unique service for clubs and members

Our Club Lounge is designed to give sports clubs, sports specialists and other guests an ultimate first impression of our brands and our successful sponsor concepts.

What our customers say about us

“Team sports are all about working together and bringing out the best in each other. As an organisation, we work together in the same way on a daily basis – with each other as well as with our sports clubs and partners!”