ABOUT US

We are an innovative and socially engaged family business with a passion for team sports

Let’s play together: enabling old and young to experience the pure pleasure of playing sports together – that is what Deventrade is all about. Sharing the action and bringing out the best in each other. Contact, interaction, energy. Let’s play together!

We do this by creating products that feel comfortable to move in and give you a sporty look. Carrying five sports brands – hummel, Stanno, Reece Australia, Derbystar and Select – we have grown into one of the largest sports businesses in the Benelux. From our headquarters in Deventer, the Netherlands, we help associations and sports enthusiasts around the world to perform with passion and enthusiasm.

A LOVE OF TEAM SPORTS
Deventrade entered the sports arena in 1985 and to this day our love of team sports continues to colour who we are, what we do and how we do it. From the dynamic within our own organisation to the interaction with clubs, members, sponsors and specialist sports shops. From the high-quality products our brands stand for to our great sponsorships in football, handball, hockey and volleyball. It’s no wonder you see our brands – and the athletes who use them – on almost every sports field and in almost every sports hall in the Netherlands. Sports are played together!

MARKET LEADER AND GAME CHANGER
As market leader and game changer in teamwear, we have sponsorship agreements with more than 1,000 amateur sports clubs in the Netherlands. We also like to play at the highest level, through partenerships with the Netherlands’ Honours’ League (Eredivisie), FC Emmen, RKC Waalwijk, the First Division (Eerste Divisie), Go Ahead Eagles, De Graafschap, H.C Oranje Rood, SV Kampong and the Dutch Handball Association, among others. Internationally, our brand Reece Australia is the clothing sponsor for the Belgian and German national field hockey teams (KBHB and DHB).

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“Deventrade’s strong and unique brand portfolio, along with its attractive sponsorships from amateur to Olympic level, make this firm a reliable partner the sports world can always count on.”

OUR BRANDS

Deventrade’s portfolio consists of the following brands: hummel, Stanno, Reece Australia, Derbystar and Select. We offer their complete collections in our webshop, Sportdirect.com. Our main focus is on football, hockey, handball and volleyball. Many of our products, of course, are also excellent for practicing other sports, or for simply relaxing off the sports field.

Latest news

Dit zijn de nieuwe tenues van OH Leuven!

  • 15-07-2022

Met trots presenteren we de nieuwe 2022/23 tenues van OH Leuven.Het thuisshirt van OH Leuven heeft een strak wit design, met kleurelementen van de ... Discover more

Kunnen compressiekousen (pijn)klachten in de benen verminderen?

  • 20-06-2022

Staan en bewegen (lopen) tijdens het werk is gezond maar te veel staan en bewegen kan leiden tot klachten aan benen en voeten. Verpleegkundigen bin... Discover more Discover more

NHV extends its partnership with Deventrade and switches to the brand Stanno

  • 03-11-2021

Since 1996, Deventrade has been a loyal partner of the Dutch Handball Association (NHV). Since then, the brand hummel has provided training and com... Discover more

More news

LET’S PLAY TOGETHER

Encouraging old and young to experience the pure pleasure of playing sports together. Sharing the action and bringing out the best in each other.

CLUB CONCEPT WITH UNIQUE SPONSORSHIP BENEFITS

Our Club Lounge is designed to give sports clubs, along with their members and sponsors, an inspiring first impression of our brands and our successful 'Let's Play Together Club Concept'.

Unique service for clubs and members

Our Club Lounge is designed to give sports clubs, sports specialists and other guests an ultimate first impression of our brands and our successful sponsor concepts.

What our customers say about us

“Team sports are all about working together and bringing out the best in each other. As an organisation, we work together in the same way on a daily basis – with each other as well as with our sports clubs and partners!”