We are an innovative and socially engaged family business with a passion for team sports
Let’s play together: enabling old and young to experience the pure pleasure of playing sports together – that is what Deventrade is all about. Sharing the action and bringing out the best in each other. Contact, interaction, energy. Let’s play together!
We do this by creating products that feel comfortable to move in and give you a sporty look. Carrying five sports brands – hummel, Stanno, Reece Australia, Derbystar and Select – we have grown into one of the largest sports businesses in the Benelux. From our headquarters in Deventer, the Netherlands, we help associations and sports enthusiasts around the world to perform with passion and enthusiasm.
A LOVE OF TEAM SPORTS
Deventrade entered the sports arena in 1985 and to this day our love of team sports continues to colour who we are, what we do and how we do it. From the dynamic within our own organisation to the interaction with clubs, members, sponsors and specialist sports shops. From the high-quality products our brands stand for to our great sponsorships in football, handball, hockey and volleyball. It’s no wonder you see our brands – and the athletes who use them – on almost every sports field and in almost every sports hall in the Netherlands. Sports are played together!
MARKET LEADER AND GAME CHANGER
As market leader and game changer in teamwear, we have sponsorship agreements with more than 1,000 amateur sports clubs in the Netherlands. We also like to play at the highest level, through partenerships with the Netherlands’ Honours’ League (Eredivisie), FC Emmen, RKC Waalwijk, the First Division (Eerste Divisie), Go Ahead Eagles, De Graafschap, H.C Oranje Rood, SV Kampong and the Dutch Handball Association, among others. Internationally, our brand Reece Australia is the clothing sponsor for the Belgian and German national field hockey teams (KBHB and DHB). Our brand Stanno sponsors the German volleybal team (DVV).
“Deventrade’s strong and unique brand portfolio, along with its attractive sponsorships from amateur to Olympic level, make this firm a reliable partner the sports world can always count on.”
Deventrade’s portfolio consists of the following brands: hummel, Stanno, Reece Australia, Derbystar and Select. We offer their complete collections in our webshop, Sportdirect.com. Our main focus is on football, hockey, handball and volleyball. Many of our products, of course, are also excellent for practicing other sports, or for simply relaxing off the sports field.
In the area of football apparel, no Dutch partnership has lasted as long as the one between Go Ahead Eagles... Discover more
Encouraging old and young to experience the pure pleasure of playing sports together. Sharing the action and bringing out the best in each other.
Our Club Lounge is designed to give sports clubs, along with their members and sponsors, an inspiring first impression of our brands and our successful 'Let's Play Together Club Concept'.
Our Club Lounge is designed to give sports clubs, sports specialists and other guests an ultimate first impression of our brands and our successful sponsor concepts.
Well organized company. Expert people who know what the customer wants. Professional appearance, very warm and welcoming!
Attention to the customer, hospitable and helpful. Beautiful company!
Clearly an organization that understands what matters! Very passionate, good approach and, in addition to the products supplied, an added value for every sports club.
“Team sports are all about working together and bringing out the best in each other. As an organisation, we work together in the same way on a daily basis – with each other as well as with our sports clubs and partners!”