ABOUT US

We are an innovative and socially engaged family business with a passion for team sports

Let’s play together: enabling old and young to experience the pure pleasure of playing sports together – that is what Deventrade is all about. Sharing the action and bringing out the best in each other. Contact, interaction, energy. Let’s play together!

We do this by creating products that feel comfortable to move in and give you a sporty look. Carrying five sports brands – hummel, Stanno, Reece Australia, Derbystar and Select – we have grown into one of the largest sports businesses in the Benelux. From our headquarters in Deventer, the Netherlands, we help associations and sports enthusiasts around the world to perform with passion and enthusiasm.

A LOVE OF TEAM SPORTS
Deventrade entered the sports arena in 1985 and to this day our love of team sports continues to colour who we are, what we do and how we do it. From the dynamic within our own organisation to the interaction with clubs, members, sponsors and specialist sports shops. From the high-quality products our brands stand for to our great sponsorships in football, handball, hockey and volleyball. It’s no wonder you see our brands – and the athletes who use them – on almost every sports field and in almost every sports hall in the Netherlands. Sports are played together!

MARKET LEADER AND GAME CHANGER
As market leader and game changer in teamwear, we have sponsorship agreements with more than 1,000 amateur sports clubs in the Netherlands. We also like to play at the highest level, through partenerships with the Netherlands’ Honours’ League (Eredivisie), FC Emmen, RKC Waalwijk, the First Division (Eerste Divisie), Go Ahead Eagles, De Graafschap, H.C Oranje Rood, SV Kampong and the Dutch Handball Association, among others. Internationally, our brand Reece Australia is the clothing sponsor for the Belgian and German national field hockey teams (KBHB and DHB). Our brand Stanno sponsors the German volleybal team (DVV).

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“Deventrade’s strong and unique brand portfolio, along with its attractive sponsorships from amateur to Olympic level, make this firm a reliable partner the sports world can always count on.”

Our brands

Deventrade’s portfolio consists of the following brands: hummel, Stanno, Reece Australia, Derbystar and Select. We offer their complete collections in our webshop, Sportdirect.com. Our main focus is on football, hockey, handball and volleyball. Many of our products, of course, are also excellent for practicing other sports, or for simply relaxing off the sports field.

Latest news

Go Ahead Eagles extends partnership with Deventrade, opting for Stanno team apparel

  • 15-06-2020 14:30

In the area of football apparel, no Dutch partnership has lasted as long as the one between Go Ahead Eagles... Discover more

5% discount & free shipping until April 10 2020

  • 18-03-2020 09:19

As a family-owned business, we know what it means to back each other. At a time when many of us... Discover more

Reece Australia clothing partner of the EuroHockey Championships Antwerp 2019

  • 01-08-2019 06:58

Our brand Reece Australia is the official clothing partner of the EuroHockey Championships in Antwerp, which take place from 16... Discover more

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LET’S PLAY TOGETHER

Encouraging old and young to experience the pure pleasure of playing sports together. Sharing the action and bringing out the best in each other.

CLUB CONCEPT WITH UNIQUE SPONSORSHIP BENEFITS

Our Club Lounge is designed to give sports clubs, along with their members and sponsors, an inspiring first impression of our brands and our successful 'Let's Play Together Club Concept'.

Unique service for clubs and members

Our Club Lounge is designed to give sports clubs, sports specialists and other guests an ultimate first impression of our brands and our successful sponsor concepts.

What our customers say about us

“Team sports are all about working together and bringing out the best in each other. As an organisation, we work together in the same way on a daily basis – with each other as well as with our sports clubs and partners!”