For hummel, everything revolves around team sport. Not about age or level, but about the team feeling that connects all players. The almost self-evident presence of hummel on every sports field and in every sports hall in the Netherlands is the result of a boundless passion for team sport. We are a partner of soccer (including FC Utrecht), volleyball (including Draisma Dynamo) and handball (among others the NHV) at the highest level. The iconic chevrons are our hallmarks of quality and character.
The collection consists of many club colors and if your club color is not there, we can make it especially for you. hummel is accessible, it is the training clothing you purchase when you try a team sport for the first time, and also the competition shirt that you receive later from the club. The shirt that makes of different, unique characters, a team.
In 1985 the Danish brand was introduced in the Benelux. With an even stronger focus on team sport than in the country of origin, while retaining the wealth of experience. For example, hummel has grown into the ultimate team wear brand in the Benelux.
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The characteristic chevrons of hummel adorn the shirts of FC Utrecht since 2012. Every season, new uniforms are designed for the top club, on which three fixed values never fail: the Dom Tower, the diagonal and the three clubs where FC Utrecht was founded of in 1970. As a proud clothing sponsor of FC Utrecht, hummel has also produced a complete training collection for the club alongside competition shirts, shorts and socks.
The partnership has been around for over 20 years: in 1996, hummel supplied the clothes of the Dutch Handball Association for the first time. The extremely popular ladies have been among the absolute world leaders for a number of years. At the World Championships and European Championships silver and bronze were conquered and also at the Olympic Games in 2016 the team threw a good spot in the semi-finals. The only thing missing is gold. The hunt for that highest possible is a wonderful challenge and hummel is closely involved. Meanwhile, the men are also making their advance to the top. In short: the partnership with the NHV is in full bloom!
The collaboration with Go Ahead Eagles is the most long-lasting partnership of hummel. In fact, it is the longest-running cooperation in soccer clothing in the Netherlands and perhaps even in the world. The club and the brand are inextricably linked. The first hummel kits were delivered in De Adelaarshorst in 1988. The design process is an intensive collaboration, often with innovative results! In 2009 the skyline of the Deventer club sparkled for the first time on a Dutch soccer shirt and in 2016 the names of more than 6000 loyal seasonal card holders decorated the away kit.
The successful cooperation between hummel and the European top club from Apeldoorn dates back to 2005. The first men’s team from Draisma Dynamo competes every year for prizes in both the Dutch Eredivisie and the international scene. With 12 national titles, 9 cup victories, 8 super cups and victory from the top teams cup, the team has a successful past and this season the men are also among the title candidates. The distinctive yellow / red uniform is specially designed for the teams every season.
The first ladies team of Tophandbal Dalfsen has been in the Dutch Eredivisie for many years. The ambitious team has a tremendous track record: between 2010 and 2016 it became no less than six times in a row national champion. In addition, the ladies already won the national cup five times, last season for the last time. The same applies to the prestigious Supercup! The successful team also has been providing players for the national team for years, which also plays in hummel.
Many amateur clubs struggle with the same issue: they are in urgent need of new uniforms, have trouble closing the budget and lack overview and convenience when ordering the club collection. The sponsor concept of hummel is a huge solution! With the successful concept Partnership 2.0 we offer clubs in the Benelux a generous sponsor contribution, in the form of a clothing budget that is tailored to the number of teams of the club and the number of years the agreement lasts. This clothing budget the club can not only spend on clothing from hummel, but also on balls from the brands Derbystar and Select. The sponsor contribution is linked to an innovative concept, which consists of a handy online Clubshop, Membershop and an associated savings system for extra sponsorship.