For hummel, everything revolves around team sport. Not about age or level, but about the team feeling that connects all players. The almost self-evident presence of hummel on every sports field and in every sports hall in the Netherlands is the result of a boundless passion for team sport. We are a partner of soccer (including FC Utrecht), volleyball (including Draisma Dynamo) and handball (among others the NHV) at the highest level. The iconic chevrons are our hallmarks of quality and character.
The collection consists of many club colors and if your club color is not there, we can make it especially for you. hummel is accessible, it is the training clothing you purchase when you try a team sport for the first time, and also the competition shirt that you receive later from the club. The shirt that makes of different, unique characters, a team.
In 1985 the Danish brand was introduced in the Benelux. With an even stronger focus on team sport than in the country of origin, while retaining the wealth of experience. For example, hummel has grown into the ultimate team wear brand in the Benelux.
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FC Emmen made its debut in the Dutch Eredivisie in season '18/'19 and maintained itself just as convincingly as surprisingly at the highest level. The club is linked to hummel with effect from the '19/'20 season. That's not the first time: Bas Dost, René Grummel, Michel van Oostrum and Ben Haverkort are some of the iconic FC Emmen players who have already been playing in hummel. In the past we, Both based in the east of the country, we have worked together several times in the past. Now at the Eredivisie level, the partnership is making a comeback that will undoubtedly lead to good results! The new shirts have already been received very enthusiastically by the supporters.
The partnership has been around for over 20 years: in 1996, hummel supplied the clothes of the Dutch Handball Association for the first time. The extremely popular ladies have been among the absolute world top for a number of years. At the World and European Championships silver and bronze were conquered and also at the Olympic Games in 2016 the team made a big impression by reaching the semi-finals. The only thing missing is a gold medal. Meanwhile, the men are also making their advance to the top. With a good qualifying series in May 2019, they qualified for the European Championship in 2020 for the first time. In short: the partnership with the NHV is in full bloom!
De Graafschap plays in hummel clothing with effect from the '19/'20 season. The cooperation with the club has been established until 2023. This is not completely new: from 1991 to 1996 De Graafschap also played in hummel. The decisive factor in De Graafschap's choice for our brand was the possibility to design its own outfit from scratch, to create a kit that really is an added value for the fans. The new shirts are therefore an ode to the roots in "De Achterhoek, the region where the club is located. The away shirt is even fully executed in the colours and pattern of the flag from this region.
The successful collaboration between hummel and the European top club from Apeldoorn dates from 2005. The distinctive yellow / red uniform is specially designed for the teams every season. Heren 1 of Draisma Dynamo plays in the Eredivisie and takes part in the prizes every year. The most recent achievement is winning the national Cup Final in 2019, but with 12 league titles, 10 cup wins, 8 supercups and the top team cup wins, the team also has a rich and successful past.
The first ladies team of VOC Amsterdam plays in the Eredivisie. The ladies are among the absolute top in the Netherlands and won three national titles in a row in 2017, 2018 and 2019. They play in the black version of the hummel Lyon shirt, which has been specially developed for indoor sports. The stitching is extra reinforced and the shirt has a slightly longer model. The goalkeepers play in red, in the hummel Paris Round Neck sweater. A number of ladies also regularly play in orange: they are also part of the Dutch Team.
Many amateur clubs wrestle with the same things: they desperately need new uniforms, balancing the budget is a struggle, and the process of ordering club kits is unclear and tedious. hummel’s Let’s Play Together Club Concept is the perfect solution! In addition to large discounts on team clothing, balls and accessories, our concept also offers clubs a sponsorship contribution in cash. Clubs, along with their members and sponsors, can easily and quickly order, either through the personalised Club shop, the Member shop or Business Club shop. For all these purchases, the club receives 10% of the value back in cash. The total amount is paid out in four instalments throughout the year, and can be spent entirely at the club’s discretion – giving clubs the extra financial space for that maintenance project, event or energy bill. Finally!