For hummel, everything revolves around team sport. Not about age or level, but about the team feeling that connects all players. The almost self-evident presence of hummel on every sports field and in every sports hall in the Netherlands is the result of a boundless passion for team sport. We are a partner of soccer (including FC Utrecht), volleyball (including Draisma Dynamo) and handball (among others the NHV) at the highest level. The iconic chevrons are our hallmarks of quality and character.
The collection consists of many club colors and if your club color is not there, we can make it especially for you. hummel is accessible, it is the training clothing you purchase when you try a team sport for the first time, and also the competition shirt that you receive later from the club. The shirt that makes of different, unique characters, a team.
In 1985 the Danish brand was introduced in the Benelux. With an even stronger focus on team sport than in the country of origin, while retaining the wealth of experience. For example, hummel has grown into the ultimate team wear brand in the Benelux.
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FC Emmen made its debut in the Dutch Eredivisie in season '18/'19 and maintained itself just as convincingly as surprisingly at the highest level. The club is linked to hummel with effect from the '19/'20 season. That's not the first time: Bas Dost, René Grummel, Michel van Oostrum and Ben Haverkort are some of the iconic FC Emmen players who have already been playing in hummel. In the past we, Both based in the east of the country, we have worked together several times in the past. Now at the Eredivisie level, the partnership is making a comeback that will undoubtedly lead to good results! The new shirts have already been received very enthusiastically by the supporters.
The partnership has been around for over 20 years: in 1996, hummel supplied the clothes of the Dutch Handball Association for the first time. The extremely popular ladies have been among the absolute world top for a number of years. At the World and European Championships silver and bronze were conquered and also at the Olympic Games in 2016 the team made a big impression by reaching the semi-finals. The only thing missing is a gold medal. Meanwhile, the men are also making their advance to the top. With a good qualifying series in May 2019, they qualified for the European Championship in 2020 for the first time. In short: the partnership with the NHV is in full bloom!
The collaboration with Go Ahead Eagles is the most long-lasting partnership of hummel. In fact, it is the longest-running cooperation in soccer clothing in the Netherlands and perhaps even in the world. The club and the brand are inextricably linked. The first hummel kits were delivered in De Adelaarshorst in 1988. The design process is an intensive collaboration, often with innovative results! In 2009 the skyline of the Deventer club sparkled for the first time on a Dutch soccer shirt and in 2016 the names of more than 6000 loyal seasonal card holders decorated the away kit.
De Graafschap plays in hummel clothing with effect from the '19/'20 season. The cooperation with the club has been established until 2023. This is not completely new: from 1991 to 1996 De Graafschap also played in hummel. The decisive factor in De Graafschap's choice for our brand was the possibility to design its own outfit from scratch, to create a kit that really is an added value for the fans. The new shirts are therefore an ode to the roots in "De Achterhoek, the region where the club is located. The away shirt is even fully executed in the colours and pattern of the flag from this region.
The successful collaboration between hummel and the European top club from Apeldoorn dates from 2005. The distinctive yellow / red uniform is specially designed for the teams every season. Heren 1 of Draisma Dynamo plays in the Eredivisie and takes part in the prizes every year. The most recent achievement is winning the national Cup Final in 2019, but with 12 league titles, 10 cup wins, 8 supercups and the top team cup wins, the team also has a rich and successful past.
The first ladies team of VOC Amsterdam plays in the Eredivisie. The ladies are among the absolute top in the Netherlands and won three national titles in a row in 2017, 2018 and 2019. They play in the black version of the hummel Lyon shirt, which has been specially developed for indoor sports. The stitching is extra reinforced and the shirt has a slightly longer model. The goalkeepers play in red, in the hummel Paris Round Neck sweater. A number of ladies also regularly play in orange: they are also part of the Dutch Team.
Many amateur clubs struggle with the same issue: they are in urgent need of new uniforms, have trouble closing the budget and lack overview and convenience when ordering the club collection. The sponsor concept of hummel is a huge solution! With the successful concept Partnership 2.0 we offer clubs in the Benelux a generous sponsor contribution, in the form of a clothing budget that is tailored to the number of teams of the club and the number of years the agreement lasts. This clothing budget the club can not only spend on clothing from hummel, but also on balls from the brands Derbystar and Select. The sponsor contribution is linked to an innovative concept, which consists of a handy online Clubshop, Membershop and an associated savings system for extra sponsorship.