About the brand

For hummel, everything revolves around team sport. Not about age or level, but about the team feeling that connects all players. The almost self-evident presence of hummel on every sports field and in every sports hall in the Netherlands is the result of a boundless passion for team sport. We are a partner of soccer (including FC Utrecht), volleyball (including Draisma Dynamo) and handball (among others the NHV) at the highest level. The iconic chevrons are our hallmarks of quality and character.

The collection consists of many club colors and if your club color is not there, we can make it especially for you. hummel is accessible, it is the training clothing you purchase when you try a team sport for the first time, and also the competition shirt that you receive later from the club. The shirt that makes of different, unique characters, a team.

In 1985 the Danish brand was introduced in the Benelux. With an even stronger focus on team sport than in the country of origin, while retaining the wealth of experience. For example, hummel has grown into the ultimate team wear brand in the Benelux.

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Club sponsorship

Many amateur clubs struggle with the same issue: they are in urgent need of new uniforms, have trouble closing the budget and lack overview and convenience when ordering the club collection. The sponsor concept of hummel is a huge solution! With the successful concept Partnership 2.0 we offer clubs in the Benelux a generous sponsor contribution, in the form of a clothing budget that is tailored to the number of teams of the club and the number of years the agreement lasts. This clothing budget the club can not only spend on clothing from hummel, but also on balls from the brands Derbystar and Select. The sponsor contribution is linked to an innovative concept, which consists of a handy online Clubshop, Membershop and an associated savings system for extra sponsorship.